Some people say...

Search Engine Traffic is better than Social Media Traffic because by definition the person is doing a search to find the answer/solution to a problem.

While the people who advocate Social Media Traffic will say it is a better source because the individual is being referred by a trusted source/friend, to an answer/solution to their problem.  If your car breaks down, and a friend refers you to a good mechanic, you are more likely to act on that advice (and find it more credible) than a Yellow Pages ad (or search engine marketing).

Last year I interviewed Bonnie Jo Davis of ArticleSubmissionSites.com. Bonnie's entire marketing model is built on submitting articles to quality directories and authority websites. She works with a wide range of online and offline businesses. I think you'll find many of the tips, ideas, and strategies to be useful for the first time article marketer, or the pro.

There are two things you need to do to get your web pages ranked high in search engines.  You must get quality inbound anchor text links.  The anchor text being the keyword phrase you want to rank well for in the search engines.  The second thing to do to optimize your page so it is very easy for the search engines to determine what the page is about.  Doing these two things well results in top search engine rankings.

The numbers of people searching locally online is enormous. Approximately 70% of all U.S. adults go to the Internet when shopping locally for products and services. It is estimated that about  40% of all searches on the Internet are for local products and services.

A unique technique to capture more leads and build your list

There's probably nothing more crucial to the success of your Internet business than having targeted traffic opt-in to your list. It's so important that squeeze pages, which did little more than ask for sign-up to a list, became widespread.

To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.

How to pre-test your offline to online campaign

Ironically one of the most effective ways to market product services online is through offline marketing – in particular, the use of postcards.

Postcards reach an audience where email might be filtered out or just overlooked. If the postcard is good, it attracts attention. In addition, many recipients hold on to them for awhile. If you have a memorable message and an easy to type url on the postcard, recepients are also more likely to go online and check it out.

So how long should your landing page be?

To a great extent it should be determined by your readers’ anxiety level.

In a recent test, research firm Marketing Experiments tested a short landing page versus a long one, asking for the readers’ email in order to get a free assessment to find out what type of communicaters they are.

Turns out the shorter landing page by about 7%.

Then an even shorter landing page was tested - barely any copy - just an image and a  button.

That performed best. By far.