Branding
A Branding Lesson from Rachael Ray and Sandra Lee
The Food Network is built on smart branding - for the Network as a whole, as well as for its individual celebrity chefs/hosts.
Two of its biggest brands are Rachael Ray and Sandra Lee.
These two, in particular, provide an interesting branding lesson: you can occupy the same positioning within a niche, yet still have a brand that sets you apart.
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How to Cross the Bridge from LinkedIn to Web Profits
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Course 101: What you need to know to create the critical foundation to a successful web-based business.
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