Course 101

Laptop University

Course 101: The critical foundation to building your
highly profitable web-based business

Get this part right and you're on your way. Get it wrong and you could waste years and thousands of dollars. Find out how to uncover the right niche and the right business/revenue model for you.

This course is for people who are just starting out and wondering what direction to go. We'll show you how  to make sure you start out correctly. Save time and money, and build your web-based business the right way. Here is what you'll discover:

A surefire method for finding the right money-making niche for you

How to use our Niche Discovery Matrix to clarify and refine your niche 

Niche Discovery Matrix


Find out how to find gold in a sub-niche
And the websites that will tell you what people are actually buying in the niches you are considering

Check the market viability of your chosen niche
We'll take you through our proprietary Market Viability Blueprint

Our Market Viability Blueprint gives you clear market research data you should have before you spend money and time on your niche:
 
Discover the keywords your target audience is using
 
Find out the commercial intent of those searchers (the tool we use is amazingly accurate) Find out the difficulty of ranking high with your keyword.
 

Our Market Viability Blueprint


Market research shortcuts to finding key issues in your niche
-How to use keyword research to determine market demand in your niche 

How to find out the top problems people are having in your niche
(answer these problems and customers will flock to you)  

Plus, the under-the-radar service from msn that can give you a huge advantage over your competitors. 

Find out the business/revenue model that will make you money for years to come
 
Right after not picking the right niche, the biggest mistake people make in starting a web-based business is not thinking through a viable business/revenue model.
 
In this course you learn exactly how to choose the right model for you. (Do this before you start building your website). You'll find out:
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›› The business model that gives you the best chance for success

›› How to determine the front-end and the back-end of your business model (two critical steps for success).

›› The hybrid model that gives you the highest revenue possibilities 

Are you better off selling a service? Products? or a content website?
We'll tell you.

We'll take you inside our websites and show you the web-based business models that keep making us money month after month, year after year wherever we may be.

 

 

 


We'll tell you how our business models work. Feel free to copy any one of our models.

See concrete examples of how corporate executives and professionals can transform their expertise into money making web-based businesses.


How to determine your USP and create an elevator pitch for your business

  • Why your elevator pitch is key to your brand and positioning.
  • Your elevator pitch will clearly and succinctly clarify your strongest message to your audience. We'll show you how to develop an elevator pitch so prospects can quickly understand the benefits you offer. You should have this nailed down before you build your website.
  • Weíll give examples of elevator pitches. Then break them them down to show you why and how they work.
  • The USP and elevator pitch will be the groundwork for your brand and positioning. It wil set you apart.

Creating a tagline for your business 

We'll show you how to create a tagline that differentiates your business from the competition and makes a memorable impression.

The difference between a tagline and a descriptive line and which to use in the header of your website
 
You'll receive carefully chosen assignments and milestones to make sure you reach your goals.  By the end of the course: 

You will have a niche that suits you.
You will have a viable business and revenue model.
You will have a USP, an elevator pitch and a tagline - The groundwork for your brand. 

The fee for this critical course is only $279


Here’s what you get
 
4 powerful webinars, each one 90 minutes long. We will show you on-screen exactly what to do. Follow along as we demonstrate  powerful examples.

We will also be answering questions during the webinars.
Plus, a downloadable Worksheet and Action Plan for each session
And access to a private blog just for course members.  Ask questions, make comments, see what others in the course say.

If you miss a session - don’t worry. You will get complete downloadable audio and video recordings of each session. They’re yours to keep and replay whenever you want.
All just $279. 

 

                  **SPECIAL**

           Website analysis, review and recommendations

We're offering this special service to students of Course 102:  At any point during the course send us a link to your website.  We will revew your website, analyze what's working, what's not.  Then send you our analysis and recommendations.

30 day extension: You can send us your website for review at any point up to 30 days past the last class.  We will get your review back to you as soon as possible.

Each of us charges $500 an hour for consulting.  But instead of paying $1,000 for the both of us, you get our analysis and recommendations for just $200

Total for the course and Website analysis, review and recommendations: $479


I just want Course 101
 To register now for $279 ››click here

I want the course and the analysis and evaluation.
To register now for $479 ››click here

Here’s what a few of our students and clients say about our training.

michael“With your training I got my website up quickly, easily and cheaply, and started ranking well for the keywords I want. You also showed me how to carve out a unique brand and it’s really paying off. I believe Leon and Ed offer the best training if you really want to build a successful web business.”

The Merchant Maven
www.themerchantmaven.com

 

neal"Ed Forteau and Leon Altman of Your Laptop Business have been instrumental to my success. Now my web-based business has hundreds of customers and has surpassed my offline business. These guys are the best Internet business trainers and guides in the business."

Neil Gordon,
www.thedesigncoach.com
 

christiane"With Ed I learned how to compose a website that pre-sells and also eliminates the tire-kickers. Fascinating, all the details Ed taught us, which can make a landing page either “just another sales pitch” or draw the visitors in and have them want to find out more about my products and services.

When I was listening to Ed during the classes, I was hearing the missing pieces fall into place: How to convert visitors into prospects, prospects into customers and clients, and finally into repeat clients."

  Christiane Perrin

gustavo"Ed's students discover he is a born teacher, as well as a businessman of enormous experience with a gift for making the principles he teaches come alive in the student's mind. His manner is low-key, understanding, and invariably courteous. 

If you own an online business or want to, Ed can show you how to by-pass the sea of hype and confusion in order to establish a highly successful and stable online presence serving a precisely targeted and eager market. Personally speaking, I feel fortunate to consider him a trusted advisor and  mentor."

  Gustavo Polit

"My time with Leon is going to make a hugely positive impact on my profits. He gave me ideas for my new website that pushed me out of my comfort zone. Then, even better, he offered suggestions and connections that will help me implement the ideas. So many marketers tell you WHAT to do, like get joint venture partners. Leon helped me see HOW to do it, and do it really well. To me, that makes his input a hundred times more valuable than anyone else's."

   Sophfronia Scott, Executive Editor
   www.DoneForYouWriting.com

 

lookout"Leon helped me build my business from the ground up. His advice on marketing and copy were invaluable to its success. With his guidance I was able to get higher and higher response rates which helped me attain many new qualified prospects and greater sales."

  

   Gordon Holmes
   Owner, Lookout Ridge Winery
   www.lookoutridge.com

simone"Leon showed me what was missing in my business in order to attract clients, and the right way to market. He identified a great opporutnity to market my company and my services. With that move my website visitors and signups increased virtually 100% overnight. I am very impressed with his knowledge, commitment and dedication to helping my company succeed."

   Simone Mitjans
   Founder
   www.Purewomenshealth.com

Toney"Leon has shown me extremely effective techniques and strategies that have helped me build a number of businesses. His knowledge of online marketing and copywriting is the most extensive I've seen and he knows how to teach it in a way that makes sense. If you want to build and successful online business I highly recommend you go with the kind of experienced guidance you get at yourlaptopbusiness.com."

   Tony Garzio
   Founder
   www.Tonyspetportraits.com


Make money full-time, part-time or any time you want
Having a laptop business gives you flexibility and mobility. Choose your web-based business model wisely and you could be bringing in a great deal of money even when you’re not working. Our students and clients are all ages, come from different backgrounds, and are enjoying success in a wide range of web-based businesses. And “working” where they want, on their terms.

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If you want to save yourself a great deal of money, time and aggravation and build a successful web-based business, don't miss this crucial course.


I just want course101
                 



I want the course and the evaluation.