Linkedin can be a very powerful tool in developing and enhancing your career or helping you build your business. There are, however, common Linkedin mistakes that even the most competent professionals make – and then they wonder why Linkedin isn’t working for them. 

Here are six common Linkedin mistakes you need to watch out for.

1) Not using keywords properly

Linkedin is a powerful tool that allows professionals and businesses alike to connect with each other. But to get the most out of the benefits Linkedin offers you must write a profile that attracts your target audience.

A properly crafted profile will help build your credibility on the site and give a very positive first impression to those who scan your profile. Here are a few tips on how to write a Linkedin profile to that lets you shine.

Keyword-rich headline

Recommendations are some of the most powerful factors that influence a buyer or employer’s decision to do business with an individual or business entity. Linkedin realizes this, and has created the Linkedin Recommendations section to highlight a user’s existing connections that can vouch for his or her professional capabilities.

Linkedin provides a powerful feature to allow individuals with business-minded questions to voice these questions on a public venue for experts to answer. This venue is called Linkedin answers, and it could be the ticket to building your reputation as an expert on the number one professional networking site. Offering advice and displaying your expertise on Linkedin Answers can help you land a job or find clients for your services.
 
So how do you go about using Linkedin Answers?

Some people say...

Search Engine Traffic is better than Social Media Traffic because by definition the person is doing a search to find the answer/solution to a problem.

While the people who advocate Social Media Traffic will say it is a better source because the individual is being referred by a trusted source/friend, to an answer/solution to their problem.  If your car breaks down, and a friend refers you to a good mechanic, you are more likely to act on that advice (and find it more credible) than a Yellow Pages ad (or search engine marketing).

Why Your Blog Should Be the Center of Your Social Media Universe

Facebook, Twitter, Linkedin, and many other social media networks are great places to be. But to get the most out of your social media efforts, all roads should lead back to your blog.